2008 Woodie Awards
KSLU pays for KDHX airtime
Travis Brimhall and R. Evan Jarrold
Issue date: 4/4/08 Section: News
KSLU will soon bring the city of St. Louis and the two hubs of the Busch Student Center to life with the sound of music. Before long, KSLU will air on HD and XM Radio.
Starting next semester, KSLU will begin broadcasting original material on KDHX's new HD channel. According to KSLU General Manager Courtney Nelson, broadcasting should begin in September.
"We're looking for ways to expand," she said.
No time slot has been established, although it will likely air at night, Nelson said. "We're still in the planning stage."
While the details haven't been finalized, KDHX will begin training KSLU DJs this semester in preparation for the exchange. KSLU is paying an undisclosed amount to KDHX for the airtime. According to Nelson, Student Development will be covering most of the "large cost."
In order to listen to the broadcast, "you will have to have an HD radio," Nelson said. The shows played on KDHX will represent up to six of KSLU's best radio programs, she said.
SLU Alumna Grace Woodard, an employee of KDHX, expressed her enthusiasm about the arrangement, saying she thought it will be "great for both SLU and KDHX."
Airing KSLU from a standard FM station would be considerably more expensive, according to Nelson. Buying an FM station solely for
KSLU's use would require a significant investment of money and resources, she said.
KSLU has, however, made its way onto XM radio in recent months. XM Radio's XMU channel, which is geared toward university students, "approached us sometime over winter break," Nelson said. For no cost, KSLU was invited to broadcast a two-hour show in February.
"That's great national exposure for us," Nelson said.
XMU invited KSLU to broadcast again this month, on April 20.
KSLU is expanding its on-campus broadcast range to include Grand Market and The Bean. On Monday, April 7, KSLU expects to begin airing pre-made playlists in The Bean from 1 p.m. to 5 p.m. Nelson said the music played in The Bean will be "selected and tailored" to its ambience and will be "easier listening." A similar approach will take place in Grand Market. As The Bean already has a receiver and speakers, KSLU only had to supply an iPod.
Grand Market, however, requires installation of speakers, a receiver and an iPod.
"We don't have an estimated start time for [broadcasting in Grand Market]," Nelson said, although she said that KSLU intends to complete the installation by the end of the year.
According to Nelson, development of the KSLU studio is the next change on the horizon.
"We're just trying to be a community resource for SLU," she said.
She credited Student Media Coordinator Kara Proehl for helping KSLU to develop a more dynamic presence in St. Louis and on campus.
"She's been really instrumental in our success," Nelson said. "She's been with us every step of the way [with the KDHX and BSC initiatives]."
"We're definitely taking the steps to become a visible organization on campus and off campus," said Junior Kyle Lewis, KSLU's station manager. "Hopefully we can expand into other locations on campus."
Starting next semester, KSLU will begin broadcasting original material on KDHX's new HD channel. According to KSLU General Manager Courtney Nelson, broadcasting should begin in September.
"We're looking for ways to expand," she said.
No time slot has been established, although it will likely air at night, Nelson said. "We're still in the planning stage."
While the details haven't been finalized, KDHX will begin training KSLU DJs this semester in preparation for the exchange. KSLU is paying an undisclosed amount to KDHX for the airtime. According to Nelson, Student Development will be covering most of the "large cost."
In order to listen to the broadcast, "you will have to have an HD radio," Nelson said. The shows played on KDHX will represent up to six of KSLU's best radio programs, she said.
SLU Alumna Grace Woodard, an employee of KDHX, expressed her enthusiasm about the arrangement, saying she thought it will be "great for both SLU and KDHX."
Airing KSLU from a standard FM station would be considerably more expensive, according to Nelson. Buying an FM station solely for
KSLU's use would require a significant investment of money and resources, she said.
KSLU has, however, made its way onto XM radio in recent months. XM Radio's XMU channel, which is geared toward university students, "approached us sometime over winter break," Nelson said. For no cost, KSLU was invited to broadcast a two-hour show in February.
"That's great national exposure for us," Nelson said.
XMU invited KSLU to broadcast again this month, on April 20.
KSLU is expanding its on-campus broadcast range to include Grand Market and The Bean. On Monday, April 7, KSLU expects to begin airing pre-made playlists in The Bean from 1 p.m. to 5 p.m. Nelson said the music played in The Bean will be "selected and tailored" to its ambience and will be "easier listening." A similar approach will take place in Grand Market. As The Bean already has a receiver and speakers, KSLU only had to supply an iPod.
Grand Market, however, requires installation of speakers, a receiver and an iPod.
"We don't have an estimated start time for [broadcasting in Grand Market]," Nelson said, although she said that KSLU intends to complete the installation by the end of the year.
According to Nelson, development of the KSLU studio is the next change on the horizon.
"We're just trying to be a community resource for SLU," she said.
She credited Student Media Coordinator Kara Proehl for helping KSLU to develop a more dynamic presence in St. Louis and on campus.
"She's been really instrumental in our success," Nelson said. "She's been with us every step of the way [with the KDHX and BSC initiatives]."
"We're definitely taking the steps to become a visible organization on campus and off campus," said Junior Kyle Lewis, KSLU's station manager. "Hopefully we can expand into other locations on campus."
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